Our story - Elliz Jewels
My Journey as an Entrepreneur in the Jewelry Business
My name is Geovana Souza, a proud mother of two amazing girls and an entrepreneur in the gold-plated jewelry industry. My journey began with a desire to transform my career into something that allowed me to balance meaningful work with being present for my daughters. After years in a rigid routine that left little time for my family, I sought to build something of my own, with flexible hours, freedom, and purpose.
The inspiration for my business came from a personal struggle. My oldest daughter and I have severe allergies to traditional accessories, making it difficult to find jewelry that was both beautiful and comfortable. This challenge motivated me to explore the market for high-quality, gold-plated pieces. I discovered a perfect solution—jewelry that not only met our needs but also offered an elegant and affordable alternative. Every piece is sourced from Brazil, a country renowned for its vibrant culture and exceptional craftsmanship, adding a unique authenticity to my collection.
At first, my passion for jewelry naturally spread among my closest friends. They, too, were looking for accessories that combined beauty, quality, and comfort. As I saw their excitement, a thought sparked—why not bring this to more women across the U.S.? That’s when my vision expanded. More than just jewelry, I wanted to share the essence of Brazilian elegance: the confidence, the charm, the effortless sophistication that makes a woman feel radiant.
Today, I am proud to offer jewelry that enhances women’s beauty while ensuring comfort and safety. My mission is to share Brazil’s rich tradition of sophisticated jewelry, helping women feel confident, stylish, and connected to a piece of my country’s heart. This journey has allowed me to spend more time with my family while empowering other women to embrace elegance without compromise.
